To get the best of this, ensure to follow our compiled SEO Series, which covers all the basics of SEO, enough to help you manage your own website Search Engine Optimisation. In this blog we will be explaining what SEO is, but first, you need to understand what a Search Engine is.
So, What Is a Search Engine And Why Does It Matter?
Search engines are websites that help internet users find information on the internet. When a user searches for something, the search engine will look through its database of websites and return a list of results that are relevant to their search.
To use a search engine, you simply type in your search query into the search bar. The search bar is usually located at the top of the search engine’s homepage.
Once you have typed in your search query, the search engine will return a list of results. The results are usually ranked in order of relevance, with the most relevant results appearing at the top of the list. You can then click on any of the results to visit the website that is associated with that result.
Search Engines use:
- Specific search queries. The more specific your search query is, the more relevant the results will be.
- Keywords – the words or phrases that people use to search for information on the internet. When you use keywords in your search queries, you will be more likely to find the information you are looking for.
- Filters – most search engines allow you to filter your results by date, language, and other criteria. This can help you narrow down your search and find the information you are looking for more quickly.
- Advanced search operators – Some search engines have advanced search operators that can help you refine your search queries. These operators can be used to search for specific words or phrases, to exclude certain results, and to find more information about a particular topic.
Now that we are on the same page about Search Engine, we will now look at how you can optimise your website for Search Engines = SEO – Search Engine Optimisation.
What Then is SEO?
SEO stands for search engine optimization. It is the process of optimising a website so that it ranks higher in search engine results pages (SERPs). When a user searches for a keyword or phrase, Google and other search engines will look at a number of factors to determine which websites to show in the search results. These factors include the quality of the content, the number of backlinks, and the use of keywords.
SEO is important for all websites, regardless of size or industry. By optimising your websites for search engines, your business can attract more organic visitors and increase your online visibility.
Here are some of the benefits of SEO:
- Increased website traffic
- Improved brand awareness
- Increased leads and sales
- Enhanced credibility
- Improved website ranking
Some of the most important factors that can affect a website’s SEO are:
- Content: The quality of your content is one of the most important factors for SEO. Your content should be informative, well-written, and relevant to your target audience.
- Keywords: The use of keywords is also important for SEO. You should use keywords throughout your website, including in your title tags, meta descriptions, and content.
- Backlinks: Backlinks are links from other websites to your website. Backlinks are a signal to Google that your website is authoritative and trustworthy.
- Technical SEO: Technical SEO refers to the underlying code and structure of your website. Technical SEO is important for ensuring that your website is crawlable and indexable by search engines. You might need the help of a developer to handle this aspect of your SEO. However, tools such as SEranking can help you scan and find the technical issues that you need to deal with and often times shows you how to do it.
SEO is an ongoing process. You will need to continue to optimise your website and your content in order to improve your SEO rankings. However, the benefits of SEO can be significant, so it is worth the effort to optimise your website for search engines.