SEO: What is the Ideal URL Length?

The ideal URL length for SEO is generally between 30 and 60 characters. This is because longer URLs are more likely to be truncated in search engine results pages (SERPs), making them difficult to read and remember. Additionally, longer URLs are more likely to contain unnecessary words or phrases, making them less effective for SEO.

However, some factors can affect the ideal URL length for a particular website or page. For example, if a website is focused on a specific niche, a longer URL may be more effective, as it can provide more information about the page’s content. Additionally, if a page contains a lot of keywords, a longer URL may be necessary to include all of the keywords.

Ultimately, the best way to determine the ideal URL length for a particular website or page is to experiment and see what works best. However, as a general rule of thumb, keeping URLs as short as possible without sacrificing clarity or readability is a good idea. You can also measure your URL against your Title 1 pixel width and or Title 1 length.

Handy tips for creating effective URLs for SEO:

  • Use keywords throughout the URL.
  • Keep the URL as short as possible.
  • Avoid using special characters or symbols in the URL.
  • Use hyphens to separate words in the URL.
  • Avoid using underscores or spaces in the URL.
  • Optimise the URL for your target audience.