Faten is the Founder and Chief Creative Officer of WeUsThem, a full-service ad agency with a client roster that includes Telus, the Eastern Caribbean Central Union, the Canadian Space Agency, Government of Canada, The Kempinski Group, Kaplan International, Cambridge University, Government of Jamaica, Dalhousie University and the Sinai Health System to name a few.

Faten is one of Canada’s Top 100 Most Powerful Women. Faten is Atlantic Canada’s
Top 25 Most Powerful Women in Business. She is 1 of 5 honourees for her work in the
community and in leadership roles by Women Get On Board. She is also named
Executive of the Year and most recently Entrepreneur of the Year in Canada,
internationally. Faten has also been named 1 of 5 Women of Inspiration, a Woman of
Influence, a Woman of Excellence and a Diva of Colour, once again internationally to be
celebrated in the UK later this year.
Her leadership has brought home numerous global nods from the Webbys, Daveys, MarCom, CHIA, W3’s, Hermes, and Advertising Age for WeUsThem, all firsts on the east coast of Canada.
As part of her work in the community, Faten currently serves on the boards of Efficiency One, the Halifax Chamber of Commerce and the Mental Health Foundation of Nova Scotia. Faten is also a former director of the Canadian Cancer Society and a Governor in Council at NSCAD University.
From championing women’s causes such as reintegrating women into the workforce to mentoring mid-senior executive women across the country to women-owned businesses, Faten is helping chart paths for young professionals and seasoned leaders alike. Through work placements, mentorship and career advice, she supports women through their journeys from school to careers to entrepreneurship through numerous networks like the Women’s Executive Network, Women in STEM, Women In Technology and the Women’s Employment Outreach. Faten has also spent numerous hours navigating career pathways for those in the creative fields to further the creative economy locally, nationally and internationally.

Through speaking engagements and mentoring young women from various post-secondary institutions, Faten continues to find ways of bringing young women into industries such as Engineering, Information Technology and the Arts. Being an advocate and a champion, Faten has addressed various international public forums such as the World Youth Forum to speak about Women’s roles in Leadership circles, not just in North America, but the world over.
Recently through COVID, she spent the better part of March, April and May of 2020 meeting with over 300 organizations, providing them with free consultations to manage the economic hurdle that was in front of them. This was done through WeUsThem’s signature event #AdFree30, which saw organizations from all three sectors led by
leaders from marginalized and underrepresented parts of our population and beyond.