Divas of Colour Forum

SEO Marketing Course For Small Business Owners – A 4-day Course suitable for beginners – £150

This comprehensive SEO marketing course is designed specifically for small business owners, to provide you with a practical guide to boosting your business’s digital footprint, visibility and driving real business growth.

Across 8 focused modules, you’ll uncover exactly what your business needs to succeed online. This course empowers you to either implement powerful SEO strategies yourself or provides the crucial insights to effectively oversee and optimize the work of an SEO professional.

Who is this course for?

Small business owners, marketing managers, and entrepreneurs who want to learn how to improve their website’s visibility and drive business growth through SEO.

Course Objectives:

At the end of this course, you will be able to:

• Understand the fundamentals of SEO and its importance for small businesses.
• Conduct keyword research and identify relevant search terms.
• Optimise website content and structure for search engines.
• Build high-quality backlinks and improve website authority.
• Implement local SEO strategies to target local customers.
• Track and measure SEO performance using analytics tools.
• Develop a sustainable SEO strategy for long-term success.

Course Structure:

The course will be delivered through a combination of:

1. Live Online Sessions: Interactive workshops covering key concepts and practical exercises.
2. On-Demand Resources: Access to recorded lectures, presentations, templates, and checklists.
3. Case Studies: Real-world examples of successful SEO campaigns for small businesses.
4. Practical Assignments: You will be provided with hands-on exercises to apply learned concepts to your own businesses.
5. Q&A Sessions: Opportunities to ask questions and receive personalised guidance.

Course Overview

This course will run across 4 consecutive days to cover 8 comprehensive models to provide you all you need to know as a business owner to stay up-to-date with your business SEO and digital footprint.

Module 1: Introduction to SEO

• Understanding SEO and its relevance for small businesses and online growth?
• How search engines work
• Understanding different types of SEO
• Setting realistic SEO goals and expectations.

Module 2: Keyword Research

• Identifying relevant keywords for your business.
• Understanding keyword types and how to implement them
• Analysing competitor keywords.
• Long-tail keywords and their importance.

Module 3: On-Page Optimisation

• Optimising website content for target keywords.

Module 4: Off-Page Optimisation

• Online brand reputation and understanding backlinks

Module 5: Local SEO

• Optimising for local visibility

Module 6: Technical SEO Overview

• Website speed optimisation.

Module 7: SEO Analytics and Reporting

• Dashboards: Tracking, analysing data and creating reports to understand areas of improvement.

Module 8: Developing a Sustainable SEO Strategy

• Creating a long-term SEO plan.
• Content marketing and SEO.
• Measuring ROI of SEO efforts.

Course Materials:

• Presentation slides
• Checklists and templates
• Access to online resources and tools
• Case studies